BNAméricas (Ed. Inglés) – Softland Argentina expects revenues to expand 20% this year

    The Argentine unit of Spanish administration software provider Grupo Softland expects its revenues to expand 20% this year in local currency, the subsidiary’s general director, Guillermo Vivot, told BNamericas.

    Softland Argentina saw its sales expand 52% in 2013 compared to the previous year, the executive said. Vivot said that the firm was able to capture a large share of the market last year despite the difficult conditions of the local economy.

    During 2013, the company added approximately 30 new clients for its flagship ERP solution, dubbed Softland Logic 3.0. Launched in November 2011, the solution targets large enterprises and companies with complex business processes.

    «We added less clients compared to previous year. We are trying to sell more to existing clients rather than expanding the number of customers,» he added. In recent years, the firm had been adding 50-60 new clients per year.

    The company ended last year with approximately 400 active clients in the country.

    Direct sales accounted for 85% of the firm’s total sales last year, while channels accounted for the remainder, the director said. Softland currently has eight channel partners in Argentina.

    Vivot also said that the operation in Argentina is the second largest market for the company behind Chile.

    Headquartered in Madrid, Grupo Softland has offices in Mexico, El Salvador, Costa Rica, the Dominican Republic, Panama, Colombia, Chile and Argentina.