BNAméricas (Ed. Inglés) – IT roundup: LinkedIn expansion, Startup Perú, Softland
Professional social network LinkedIn has partnered with Latin American media and marketing firm IMS to boost growth in the region, the latter said in a release.
The two companies signed an exclusive commercial partnership covering Spanish-speaking Latin America, in which IMS will manage LinkedIn’s suite of advertising products, as well as links with local companies and agencies.
LinkedIn is continuing to grow in the region and requires a strategic partner to meet its goals, the company’s Latin America director Osvaldo Barbosa de Oliveira said.
The social network currently has over 300mn users worldwide, including 40mn in Latin America, according to the release.
Some 48 projects have been selected for the final stage of competition to receive funding in Peru’s innovation accelerator program Startup Perú.
The final stage involves two separate rounds of funding – one with financing of up to 50,000 soles (US$17,800) per project and one with 137,000 soles per project – with 24 companies competing in each round.
The program initially received 2,421 participation requests, and has total funds of 68mn soles, according to the country’s production ministry, which is responsible for the project.
Softland Argentina is continuing to see growth in the energy vertical, the company said in a release.
The Argentine ERP provider incorporated energy sector hardware, firmware and software developer PUMP Control SRL in its portfolio of ERP clients, the release added.