BNA Americas (Ed. Inglés) – Softland expects revenues to expand 18% this year

     

    The Argentine unit of Spanish administration software provider Grupo Softland expects its revenues to expand 18% this year, the subsidiary’s general director, Guillermo Vivot, told BNamericas.

    Softland Argentina saw its sales expand 17% in 2012 compared to the previous year, the executive said.

    During 2013, the subsidiary also expects to add approximately 60 new clients for its flagship ERP solution, dubbed Softland Logic 3.0. Launched in November 2011, the solution targets large enterprises and companies with complex business processes.

    The company ended last year with approximately 500 customers in Argentina, with net client additions during the year reaching 60 companies, representing a 20% increase in the firm’s client base in 2012, Vivot said.

    Direct sales accounted for 85% of the firm’s total sales last year, while channels accounted for the remainder, the director said. Softland currently has 10-12 channel partners in Argentina. Vivot also said that the operation in Argentina accounts for approximately 15% of the groups overall revenues.

    Headquartered in Madrid, Grupo Softland has offices in Mexico, El Salvador, Costa Rica, the Dominican Republic, Panama, Colombia, Chile and Argentina.